At IsAlbi, I crafted social media stories, posts, and EDMs that worked together for a B2B audience. Working across 55 brands and a wide range of product categories, including homeware, kitchenware, everlasting flowers, and gifting. I focused on bringing each collection to life visually while maintaining brand consistency.
The weekly campaigns were made up of a series of stories, Instagram posts, and an EDM, all highlighting the same products. The campaigns were grouped into themes, brands, occasions, sections of a product line, and categories, targeting certain new season items to particular clients.
Themes/Occasions
Grouping products from across IsAlbi's brand range that have a similar vibe. Aiming to show customers the types of selections and displays they might have in their store.
Grouping products from across IsAlbi's brand range that have a similar vibe. Aiming to show customers the types of selections and displays they might have in their store.
Summer Drinkware:
Coastal:
Section of a Product Line
Highlighting a snippet of a product line to showcase something new or unique. Showcasing the brand and making sure that all the imagery is on trend.
Highlighting a snippet of a product line to showcase something new or unique. Showcasing the brand and making sure that all the imagery is on trend.
New Product Lines
Displaying new product lines to show how they work together through colour schemes, patterns, and the actual products. Working within the brand guidelines to ensure that social content matches the brand's tone, and being able to do this across the 55 brands under the IsAlbi banner.
Displaying new product lines to show how they work together through colour schemes, patterns, and the actual products. Working within the brand guidelines to ensure that social content matches the brand's tone, and being able to do this across the 55 brands under the IsAlbi banner.
